Privacy Notice

Beach Cities Senior Living, LLC, doing business as THRIVE Boutique Senior Living (“THRIVE,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in accordance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CPRA), and applicable federal privacy laws.

This policy applies to information collected through our website (thrivebsl.com), in person, by phone, through applications for residency or employment, and through our care and business operations.

At or before the time of collection, California residents are notified that we collect the categories of personal information described below for the purposes described in this policy. We do not sell or share personal information as defined under California law.

In the past 12 months, we have collected the following categories of personal information. The specific information collected depends on how you interact with THRIVE Boutique Senior Living.

Examples: Name, home address, mailing address, email address, telephone number, date of birth, government-issued identification, and similar identifiers.
Sources: Directly from residents, family members, authorized representatives, website forms, and communications with us.
Purposes: Admissions processing, resident care coordination, communication, safety, billing, regulatory compliance, and facility operations.
Retention: Retained for the duration of the relationship and as required by healthcare, licensing, and legal record-retention obligations.

Examples: Emergency contact information, family details, residency applications, and related documentation.
Sources: Residents, family members, or authorized representatives.
Purposes: Care coordination, emergency planning, and operational administration.
Retention: Maintained in accordance with healthcare and legal record-keeping requirements.

Examples: Medical history, physician information, medication details, care plans, health assessments, and related information necessary to provide residential care services.
Sources: Residents, family members, physicians, hospitals, healthcare providers, and care documentation.
Purposes: Providing care services, health monitoring, regulatory compliance, and resident safety.
Retention: Retained as required by state healthcare regulations and applicable legal obligations.

Examples: Billing records, payment information, insurance information, and transaction history.
Sources: Residents, responsible parties, insurers, and payment systems.
Purposes: Billing, payment processing, accounting, and regulatory compliance.
Retention: Retained according to tax, accounting, and financial record-retention laws.

Examples: Health information, financial account information, and information that may reveal racial or ethnic origin or religious beliefs if voluntarily disclosed in the context of care needs.
Sources: Directly from residents, families, and care documentation.
Purposes: Providing appropriate care services and meeting legal or regulatory requirements.
Retention: Retained only as necessary to fulfill care obligations and legal requirements.

Examples: IP address, browser type, pages visited, and website interaction data.
Sources: Automatically collected through interactions with our website.
Purposes: Website functionality, security monitoring, analytics, and improving online services.
Retention: Maintained in short-term system logs or as needed for security monitoring.

Examples: Security camera footage captured in common areas of the facility.
Sources: On-site monitoring systems.
Purposes: Safety, security, incident investigation, and protection of residents, staff, and visitors.
Retention: Retained for a limited period unless required for investigation, legal proceedings, or regulatory review.

Examples: Job applications, resumes, background check information, employment history, payroll data, and related records.
Sources: Job applicants, employees, references, and background check providers.
Purposes: Recruiting, hiring, employment administration, payroll, benefits, and legal compliance.
Retention: Retained in accordance with employment and labor law requirements.

Medical and health-related information may also be governed by federal healthcare privacy laws. Where applicable, such information is handled in accordance with our Notice of Privacy Practices, which explains how medical information may be used and disclosed and how individuals may access it.

We use personal information to:

• Provide residential care and related services 
• Communicate with residents, families, and representatives
• Process billing and insurance matters
• Maintain facility safety and security
• Comply with legal and regulatory obligations
• Manage employment and workforce operations
• Improve services and operations
• Send marketing communications where legally permitted
   

We only send promotional materials where permitted by law. Individuals may opt out at any time.

We may disclose personal information to:

• Service providers (billing, IT, professional services)
• Healthcare professionals involved in resident care
• Legal or regulatory authorities when required
• Authorized family members or representatives
• Successors in the event of merger or acquisition
   

We do not sell or share personal information for cross-context behavioral advertising.

We recognize browser-based Global Privacy Control (GPC) signals as valid requests to opt out of sale or sharing of personal information.

We retain personal information only as long as necessary based on:

• Healthcare regulations
• Tax and financial laws
• Contractual obligations
• Safety and security needs
• Legal risk management
   

We use administrative, technical, and physical safeguards designed to protect personal information. However, no system can guarantee absolute security.

California residents have the right to:

• Access personal information we hold
• Correct inaccurate information
• Delete information, subject to legal exceptions
• Know categories, sources, purposes, and disclosures
• Opt out of sale or sharing (we do not sell/share)
• Limit use of Sensitive Personal Information
• Data Portability
• Non-Discrimination for exercising rights
   

You may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and identity verification.

We verify identity through account information, communication history, or other reasonable methods to protect privacy.

If we deny your request, you may appeal by contacting us at the information below.

California residents may request information about disclosures of personal information to third parties for direct marketing purposes once per year.

Our services are not directed to children under 13, and we do not knowingly collect their data.

We may update this policy as laws or practices change. Updates will include a new effective date.

THRIVE Boutique Senior Living
Email: info@thrivebsl.com
Phone: (424) 247-9595