At THRIVE Boutique Senior Living, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information, particularly as it relates to our senior care services, website, and marketing practices.
 

This privacy notice for Beach Cities Senior Living, LLC (doing business as THRIVE Boutique Senior Living) (“THRIVE Boutique Senior Living,” “we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our Services, such as when you:
- Visit our website at https://thrivebsl.com
- Engage with us in person, by phone, or through marketing, sales, or events
- Apply for or inquire about residency or employment opportunities
 

If you have questions, please contact us at info@thrivebsl.com.

· Identifiers & Contact Information: Names, addresses, phone numbers, email addresses.

· Health Information: Medical records, care history, or related information necessary to provide residential care services.

· Financial & Transactional Information: Billing details, payment history, insurance details (if applicable).

· Marketing & Communications Data: Preferences for receiving materials and feedback.

· Sensitive Personal Information (as defined under California law): Health information, financial account details, or information that reveals racial/ethnic origin or religious beliefs if voluntarily disclosed.

· Other Information: Any personal details you provide voluntarily.

· Provide residential care services.

· Communicate with you about care, billing, and facility operations.

· Send marketing materials (with consent where required).

· Comply with legal/regulatory obligations.

· Maintain safety and security of residents, staff, and visitors (video monitoring, access logs, etc.).

· Conduct analytics and improve services while limiting data retention to only what is necessary.

· Consent-Based Marketing: We only send promotional materials with your consent where required by law.

· Opt-Out Rights: You can unsubscribe at any time via email or by contacting us.

· Do Not Sell or Share: We do not “sell” or “share” personal information as defined by California law.

· Service providers assisting with operations (billing, IT, communications).

· Legal authorities when required by law.

· Successors in the event of merger or acquisition.

· Authorized family members or representatives when necessary for resident care (in accordance with consent and applicable regulations).

· We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this policy (e.g., regulatory record-keeping, resident care documentation, or legal obligations).

· After this period, data will be securely deleted or anonymized.

· We take reasonable safeguards, including administrative, technical, and physical measures, to protect your information.

· However, no system is 100% secure.

· Right to Access: Request details about the personal information we hold.

· Right to Correction: Correct inaccurate or incomplete information.

· Right to Deletion: Request deletion, subject to legal obligations.

· Right to Data Portability: Request a copy of your data in a portable format.

· Right to Opt-Out of Sale/Sharing: Although we do not sell/share data, California law requires notice of this right.

· Right to Limit Sensitive Information Use: You may limit use of sensitive personal information for purposes beyond providing services.

· Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

· Our Services are not directed to children under 13. We do not knowingly collect information from children.

· We may update this notice to reflect new laws or practices.

· Updates will be posted to our website with a new effective date.